If you’re a business owner, you know that it’s essential to spend your marketing dollars in the right way.

But all too often, businesses make mistakes that limit their ROI from marketing efforts:

They may choose the right traffic channel, but they don’t have the skill-set to execute what is needed to be successful.

Or, even if their skill-set and execution are phenomenal, they may choose the wrong traffic channel – and won’t see great returns as a result.

Embarking on a website redesign or design project is an exciting journey, and at Rachel Rowell Design Co., we're dedicated to guiding you through every step of the process. Our goal is to provide you with a transparent and efficient design experience, ensuring that your vision comes to life within a timeframe that suits your needs. Here's a detailed breakdown of our website design process, along with estimated timeframes for each step:

So you’ve made one of the most important and highest returning investments in your business and now you’ve got your very own shiny new digital storefront (website). You might find yourself thinking, “Great! Now what?”

Launching a new website is an exciting milestone, but driving traffic and converting visitors into customers requires strategic planning and execution. At Rachel Rowell Design Co., we're committed to helping you maximize your website's potential by giving you ten effective strategies to promote your new website and increase traffic flow:

Embarking on a website build project is an exciting step for any business or organization. To ensure a smooth and successful process, it's essential to lay the groundwork by providing your web designer with all the necessary materials and information upfront. At Rachel Rowell Design Co., we're committed to delivering exceptional results, and we want to help you prepare for your website build project with our comprehensive pre-website build checklist.

Are you ready to take your website to the next level? At Rachel Rowell Design Co., we’re excited to announce our new monthly website build maintenance services!

Business can be challenging. Entrepreneurship is challenging. Being a woman in business can be particularly challenging, especially if you work in a male-dominated industry with an “old-school” mindset. Decades ago, women in the workplace may have felt the need to mirror men to succeed. In our current climate, that’s no longer the case. Women can be and are valued for their own unique perspectives and strengths. However, we still make mistakes that can hinder our progress in business. I believe we need to identify the mistakes and move past them in order to achieve our full potential as businesswomen and entrepreneurs.

If you want to GROW in business, your’e gonna need to get our of your own way and not be afraid to put yourself out there! That’s not pride, it’s good business! Why would anyone choose you if you don’t first choose yourself?

Besides, if you are too afraid of what other people think of you to promote yourself and your brand, then someone else who does what you do will happily put themselves out there and snag your clients.

Here's why you should promote yourself as part of your company’s branding strategy:

Unleash Your Brand's Potential: Branding isn't just about your logo and colors; it's deeply about showcasing YOU. Your unique story and vision are what set you apart.

Connect Authentically: People connect with people, not products. By promoting yourself as part of your brand, you build trust and form genuine connections.

Showcase Your Expertise: Your knowledge and experiences are invaluable. Highlighting them helps establish your authority and leadership in your field.

Elevate Your Brand's Journey: Every step you take is part of your brand's narrative. Sharing your journey, growth, and aspirations inspires and resonates with your audience.

Unleash the Power of High-Quality Photography for Your Website!

Picture this: You're browsing through a website, and suddenly, you're captivated by stunning images that practically leap off the screen. Those photos aren't just visuals – they're an experience, drawing you in and leaving you wanting more. Now, wouldn't you want the same magic for your own website? Well, buckle up, because I'm about to share some game-changing tips to help you snap those picture-perfect shots!

A lot of people think that email marketing is dead. I am here to tell you that emails are one of the best ways for you to communicate with your clients and grow your business.

And the statistics for email marketing’s ROI prove it: on average, email marketing puts $38 back in your pocket for every $1 you spend on it.

But you can actually do much better than that — if you can put together a smart, effective email campaign when you email your customers and prospects.

Ready to take your email marketing up a notch? Here are seven questions to ask yourself for every email before you hit send to make sure it’s performing at its best for you.

Your website matters. It’s the most powerful tool a business can have. Websites create trust and credibility, enhance professionalism. establish relevance, grab attention, and grow business.

If you’re like most business owners and bloggers, your website is essential to the way you do business. It may even be the only way you do business, so it’s important to make it as powerful as possible.

Here are 10 things every great website should have:

We live in a day and age where phones are essentially just mini pocket computers. In fact, almost 5 billion mobile users worldwide make up over half of all internet traffic. It’s safe to say that we can no longer assume that all of the users who come across our digital presence are doing so via desktop, as was the status quo in decades prior.

You might be wondering why this matters, or if it even applies to you. And I’m here to tell you that if you want to keep interest strong, increase the amount of inquiries you receive, and avoid alienating an entire chunk of your audience, you’re going to want to keep reading!

What is mobile experience and why does it matter?

When starting out in your own entrepreneur venture there is a LOT to figure out.

Website, payment processing system, email marketing platform, project management system, design processes, payment terms, policies, contracts…and more!

It’s a bit of an under taking to launch a business (but oh so worth it. Promise!)

I will admit that I love seeing the processes and systems of others in a similar line of work.

It greatly helped me learn how others ran the backend of things, and that influenced how I designed my own processes and systems.

I’ve spent SO much time and effort honing in my web design process, and I’m happy to report that I have it pretty well down to a science now.

In case you’re new here, I offer 1:1 custom design, which means on I only work on one project at a time so that I am able to give it my full attention - and both myself and my clients love that I can offer this!

There’s a few FAQ I get on the regular…

In the vast landscape of the digital world, where information flows like a river, establishing thought leadership is the key to standing out amidst the crowd. Blogging, often underestimated, is a powerful tool that can elevate your brand to a position of authority and trust. Let's explore the pivotal role of blogging in carving out a space for your brand as a thought leader in your industry.

In the dynamic world of online business, building trust is the cornerstone of successful customer relationships. One powerful tool in achieving this is social proof—the collective voice of satisfied customers validating your brand. Let's explore how social proof can be a game-changer in establishing consumer trust and why it's a vital element for your online presence.

In the fast-paced digital era, your business's online presence is often the first point of contact with potential customers. It's not just about having a website; it's about having a professional website that builds trust and credibility. Let's explore the crucial role a professional website plays in establishing and nurturing trust with your audience.

In the vast landscape of the digital world, where every business is vying for attention, the power of a compelling brand story cannot be overstated. Your brand story is not just a narrative; it's the heartbeat of your business, resonating with your audience and creating a lasting connection. Today, let's delve into the art of crafting a brand story that captivates and converts, guiding small business owners on the path to digital success.