Rachel Rowell Rachel Rowell

10 Things Every Great Website Should Have

Your website matters. It’s the most powerful tool a business can have. Websites create trust and credibility, enhance professionalism. establish relevance, grab attention, and grow business.

If you’re like most business owners and bloggers, your website is essential to the way you do business. It may even be the only way you do business, so it’s important to make it as powerful as possible.

Here are 10 things every great website should have:

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Rachel Rowell Rachel Rowell

Mobile Matters: 6 Ways to Optimise Your Website’s Mobile Experience

We live in a day and age where phones are essentially just mini pocket computers. In fact, almost 5 billion mobile users worldwide make up over half of all internet traffic. It’s safe to say that we can no longer assume that all of the users who come across our digital presence are doing so via desktop, as was the status quo in decades prior.

You might be wondering why this matters, or if it even applies to you. And I’m here to tell you that if you want to keep interest strong, increase the amount of inquiries you receive, and avoid alienating an entire chunk of your audience, you’re going to want to keep reading!

What is mobile experience and why does it matter?

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Rachel Rowell Rachel Rowell

My complete website design client process checklist

When starting out in your own entrepreneur venture there is a LOT to figure out.

Website, payment processing system, email marketing platform, project management system, design processes, payment terms, policies, contracts…and more!

It’s a bit of an under taking to launch a business (but oh so worth it. Promise!)

I will admit that I love seeing the processes and systems of others in a similar line of work.

It greatly helped me learn how others ran the backend of things, and that influenced how I designed my own processes and systems.

I’ve spent SO much time and effort honing in my web design process, and I’m happy to report that I have it pretty well down to a science now.

In case you’re new here, I offer 1:1 custom design, which means on I only work on one project at a time so that I am able to give it my full attention - and both myself and my clients love that I can offer this!

There’s a few FAQ I get on the regular…

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Rachel Rowell Rachel Rowell

Beyond Words: The art of blogging and establishing thought leadership

In the vast landscape of the digital world, where information flows like a river, establishing thought leadership is the key to standing out amidst the crowd. Blogging, often underestimated, is a powerful tool that can elevate your brand to a position of authority and trust. Let's explore the pivotal role of blogging in carving out a space for your brand as a thought leader in your industry.

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Rachel Rowell Rachel Rowell

Building Trust in the Digital Sphere: The impact of social proof on consumer trust

In the dynamic world of online business, building trust is the cornerstone of successful customer relationships. One powerful tool in achieving this is social proof—the collective voice of satisfied customers validating your brand. Let's explore how social proof can be a game-changer in establishing consumer trust and why it's a vital element for your online presence.

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Rachel Rowell Rachel Rowell

Build Trust Online: The vital role of a professional website

In the fast-paced digital era, your business's online presence is often the first point of contact with potential customers. It's not just about having a website; it's about having a professional website that builds trust and credibility. Let's explore the crucial role a professional website plays in establishing and nurturing trust with your audience.

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Rachel Rowell Rachel Rowell

Crafting A Compelling Brand Story: A guide for small business owners

In the vast landscape of the digital world, where every business is vying for attention, the power of a compelling brand story cannot be overstated. Your brand story is not just a narrative; it's the heartbeat of your business, resonating with your audience and creating a lasting connection. Today, let's delve into the art of crafting a brand story that captivates and converts, guiding small business owners on the path to digital success.

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