How to Optimize Your Google Business Profile to Boost Your Online Presence
If you’re a local business owner and you haven’t claimed and optimized your Google Business Profile (formerly Google My Business), you’re leaving serious visibility—and revenue—on the table.
Your Google Business Profile is often your first impression. When someone searches for your business or services like yours, Google displays local results prominently—and your profile is the gateway to standing out in that crowd.
Here’s how to optimize it so your brand rises to the top:
1. Claim and Verify Your Profile
This may sound obvious, but we’ve seen too many business owners skip this step. If you haven’t already, go to Google Business and claim your listing. Then verify it via postcard, phone, or email. Without verification, you won’t be able to manage or fully optimize your profile.
2. Fill Out Every Section (and Keep It Updated)
Google favors businesses that are thorough and active. That means:
Business name, address, and phone number (make sure they match your website exactly)
Business category (and additional categories if relevant)
Hours of operation
Website URL
Services or products
Business description (use keywords naturally)
Pro Tip: Include high-value keywords that your ideal client is searching for.
3. Add High-Quality Photos
Photos aren’t just pretty—they build trust. Upload:
A clear logo
Team or office shots
Before/after or portfolio images
Inside and outside your business location
Businesses with photos receive 42% more requests for directions and 35% more clicks to their websites, according to Google.
4. Collect and Respond to Reviews
Social proof matters. Ask your happy clients to leave a Google review and make it easy for them with a direct link. Always respond—especially to negative ones—with professionalism and care. This shows potential clients that you’re engaged and reliable.
5. Post Weekly Updates
Yes, like social media. Google Business allows you to post updates about:
Promotions
Events
New products or services
Blog posts
It helps Google see that your profile is active, and it gives potential customers even more reasons to trust you.
6. Use Google’s Messaging Feature
Turn profile views into leads by enabling the messaging feature. It allows prospective clients to contact you directly via text. If you’re responsive, it boosts engagement and increases the likelihood of a booking or sale.
Why This Matters
Your Google Business Profile is one of the most powerful free tools you have to drive local traffic and conversions. A well-optimized profile shows up in map packs, increases your credibility, and gives customers the confidence to choose you over the competition.
At RRDC, we specialize in helping brands build authority and visibility—from local search optimization to web design that converts.
Want help optimizing your Google Business Profile? Contact us here.
