Tuning Fork Solutions
SERVICE
Full Brand Identity
Matthew Simmons | Founder, Therapist, Guide
Matthew Simmons is a former chef turned mindfulness-based therapist who believes healing is less about fixing and more about re-tuning. After years navigating the intensity of the culinary world—addiction, burnout, and emotional disconnection—he walked away from the kitchen and toward the work of personal restoration.
Today, Matthew is the founder of Tuning Fork Solutions, where he helps high-performing men, neurodivergent adults, and emotionally fatigued professionals return to presence, purpose, and peace. His approach is rooted in both clinical expertise and lived experience—and it shows. Whether you’re sitting in a therapy session or walking through his journaling frameworks, you’ll feel it: this work is embodied, not borrowed.
He’s best known for his signature frameworks:
The 10 A’s for Resilience — a regenerative path to emotional alignment
The 5 M’s for ADHD Management — a practical, holistic approach to focus and flow
Matthew’s work blends breathwork, somatics, and trauma-informed modalities with a calm, grounded presence that invites clients into safety and self-trust. He currently lives on a small regenerative farm in Colorado with his family, practicing what he teaches: stillness, sovereignty, and soul-deep transformation.
“You’re not broken. You’re out of sync. Let’s tune in.”
– Matthew Simmons
Brand Identity for Tuning Fork Solutions
Tuning Fork Solutions is a mindfulness-based therapeutic practice rooted in the belief that healing happens when we learn to live in alignment with our true frequency. Founded by Matthew Simmons—a former chef turned therapist—the brand offers trauma-informed therapy and coaching for individuals navigating anxiety, ADHD, addiction, burnout, and identity disconnection. With a focus on emotional regulation, somatic attunement, and personal agency, Tuning Fork Solutions is especially known for helping high-performing men and neurodivergent adults reclaim clarity, peace, and resonance.
Brand Strategy
The brand strategy of Tuning Fork Solutions is centered around creating a grounded, present, and deeply human therapeutic experience that blends neuroscience with ancient practices like mindfulness, movement, and breath. Our mission is to position Tuning Fork Solutions as a trusted guide for individuals—especially men—who are out of sync with themselves and the world around them and are seeking a more embodied, values-aligned path forward.
What We Seek To Communicate
At the heart of Tuning Fork Solutions is a message of presence, restoration, and personal power. The tone is calm, direct, and soulfully intelligent—meeting clients where they are while gently guiding them toward who they’re becoming. Every piece of communication aims to reassure, regulate, and reorient clients into their own agency and awareness.
Clarity and Compassion:
Clients are invited into a safe, shame-free space where emotional truth and mindful awareness lead the way.
Expertise with Integrity:
Matthew Simmons brings a unique blend of lived experience and clinical training, grounded in modalities like CBT, ACT, DBT, somatic therapy, and mindfulness-based interventions.
Whole-Person Healing:
Through frameworks like the 10 A’s for Resilience and 5 M’s for ADHD Management, clients are supported holistically—mentally, emotionally, spiritually, and physically.
Target Audience
The core audience for Tuning Fork Solutions includes adults seeking a deeper, more integrative path to healing—especially those who are intellectually self-aware but emotionally dysregulated or stuck in survival mode. The practice especially resonates with:
High-performing men facing emotional burnout, anxiety, or relational disconnection
Adults with ADHD looking for alternatives beyond medication
Spiritually open professionals who feel out of alignment and are seeking therapeutic transformation rooted in embodiment, truth, and presence
Demographics
Age: 30–55
Gender: Primarily male, but inclusive of all genders
Psychographics: Growth-oriented, emotionally intelligent, spiritually curious
Location: Colorado-based with national virtual offerings
Client Type: Individuals seeking therapy, coaching, or group work like The Regenerative Man
How This Brand Speaks for Them
Tuning Fork Solutions speaks to those who are craving both structure and soul. These are individuals who may have outgrown conventional mental health approaches—or who never felt seen by them in the first place. The brand offers something different: a grounded, human, trauma-informed path back to resonance.
Lived Experience & Authenticity:
Matthew’s journey—from addiction and burnout to mindfulness and healing—isn’t just part of his story—it’s part of the medicine. His ability to guide from a place of embodied wisdom creates deep trust and relatability.
Structure & Simplicity:
The frameworks at the heart of the brand (like the 10 A’s) create a tangible, step-by-step process for emotional integration, removing the overwhelm of “where do I start?”
Trustworthy & Grounded:
This brand communicates with clarity, not coddling. There’s no false positivity or empty advice—just a deep, calm presence and clear invitations to grow, transform, and return to the body.
Brand Color Pallet
Primary Logo Concepts
Logo 1
Logo 2
Logo 3
Client Questions to Ponder
Overall Impression/ Specific Feedback on Logo
What was your first feeling/reaction when you saw the mock branding/logo options that you most like?
Does the design feel aligned with your brand’s mission, values, and target audience?
How do you feel about the overall shape, style, and layout of the logo?
(Identify any preferences or concerns related to the structure.)Does the logo represent the personality of your brand (e.g., approachable, professional, innovative)?
(Checks if the logo captures the brand's tone.)Are there any elements of the logo you love or dislike (symbol, font, icon, etc.)?
(Gathers detailed insights about specific design elements.)Do you feel the logo is versatile enough for different applications (website, social media, print, etc.)?
(Ensures functionality across various media.)
Color Palette Feedback
Do the colors resonate with the emotions or tone you want to convey (e.g., calm, energetic, luxurious)?
(Assesses if the color palette communicates the right message.)Are there any colors in the palette that you love or feel don’t work?
(Helps refine your color scheme.)Do you feel the contrast between the colors works well for readability and visibility?
(Checks practicality of the palette.)
Typography and Font Choices
How do you feel about the font(s) used in the branding/logo?
(Gathers feedback on typography.)Do you think the font style matches your brand’s voice (e.g., bold, classic, elegant)?
(Ensures typography reflects the brand’s character.)
Additional Elements
Do you feel the branding and logo designs will appeal to your target audience?
(Validates the relevance to your market.)Are there any elements or design choices that feel off-brand to you? If so, what would you change?
(Encourages suggestions for improvement.)How do you envision this design being used in your marketing materials or digital presence?
(Assesses how well the design fits into your practical applications.)
Next Steps
Is there anything else you'd like to see explored or adjusted in the next iteration?
Matthew,
Please thoroughly review primary logo revision 1 and write a list of specific feedback regarding what you love, what you don’t like at all, and what you would like revised and refined. I expect to receive and perform multiple edits and reviews before we solidify a primary logo and color pallet before moving forward with the rest of the branding project which includes:
Primary logo
Secondary logo
Submark
Icon
Fonts (Primary & Secondary)
Color Pallet (hex codes included)
Brand guidelines
png & vector (svg) image files delivered
If you’d like to set a phone or Google Meet call to discuss these mock ups before moving forward, I am happy to do that.
- Rachel R. & Jackson R.
