The Devin Carver Team

SERVICE

Full Brand Identity & Custom Website

Welcome to The Devin Carver Team

From sand to sold.
Friendly, professional guidance for first-timers, beach homes, and investors.

Brokered by KW Innovate

Positioning Statement:

The Devin Carver Team is a North Carolina coastal real estate team delivering high‑touch, luxury‑level service for buyers, sellers, and investors. With deep local insight across Surf City, Topsail, and Sneads Ferry—and investor‑minded tools—the team stands apart for responsiveness, plain‑English guidance, and a brand that avoids industry clichés while scaling toward a future rename to Coastal Key Real Estate.

“I answer fast, explain every option, and turn your goals into a clear, calm game plan—no fluff, just local insight and smart strategy for a smooth path to the coast, from first home to beach investment.”

-Devin Carver

Comprehensive Brand Identity for The Devin Carver Team

Purpose:
To make coastal real estate clear, confident, and joyful at every price point—serving first‑time buyers, beach‑home owners, and investors with island‑savvy guidance, quick communication, and option‑based strategy.

Positioning Statement:

The Devin Carver Team is a North Carolina coastal real estate team delivering high‑touch, luxury‑level service for buyers, sellers, and investors. With deep local insight across Surf City, Topsail, and Sneads Ferry—and investor‑minded tools—the team stands apart for responsiveness, plain‑English guidance, and a brand that avoids industry clichés while scaling toward a future rename to

Coastal Key Real Estate.Unique Value Proposition:

  • Island‑savvy + investment‑smart.

  • We respond fast,

  • Explain options clearly, and

  • Deliver luxury‑level service at every price point—so you can move with confidence at the coast.

Target Audience:

Demographics:

  • Age Range: 24–65; primary/second‑home buyers and sellers; NC coast focus.

  • Income: First-time buyers: $60k–$120k+ Move-up sellers/buyers: $90k–$180k+ Second-home & investors: $150k–$500k+ (or strong asset/cash/1031)

  • Location: Surf City • Topsail Beach • North Topsail Beach • Sneads Ferry • Hampstead • Holly Ridge • Greater Topsail Island (Pender & Onslow counties)

Psychographics:

  • First‑timers who want calm education

  • Each‑home buyers who want island know‑how

  • Investors who want clear numbers and rules

  • People who value friendly, professional, trustworthy guidance

How This Brand Speaks to Its Audience

Tone of Voice

Friendly, professional, and natural—like a smart neighbor who knows the coast. Clear over clever. Define terms. Use options and timelines. Never hype; show evidence.

Use Often: coastal insight, investor‑friendly, options, next steps, cap rate, flood/insurance basics, STR rules, same‑day alerts.
Audience tuning:

  • First‑timers: more how‑to and timelines.

  • Investors/STR: more numbers and regulations; fewer adjectives.

  • Sellers: market data, prep, pricing, communication rhythm.

Key Messaging Themes

  1. Island-Savvy Guidance- Real local insight across Surf City, Topsaild, & Sneads Ferry

  2. Investor-Smart Strategy — Cap rates, STR rules, and insurance/flood basics made simple.

  3. Clarity & Options — Plain-English choices, trade-offs, and clear next steps.

  4. Fast & Responsive — Same-day alerts, quick showings, proactive updates.

  5. Luxury-Level Service for Every Price Point — Polished process, white-glove care.

  6. Smooth, Calm Process — Steady leadership through offers, inspections, and closing.

  7. No Fluff—Just Results — Data, comps, and timeline certainty.

  8. After-Close Care — Checklists, resources, and ongoing local support.

Tagline Options:

  • Island‑Savvy. Straightforward Service.

  • Coast Smart. Live Well.

  • From Sand to Sold.

  • Trusted Guidance. Coastal Expertise.

  • Coast smart. · Island‑savvy. · Keys to the coast.

Key Phrases to use in brand messaging throughout website

  • Island-savvy. Straightforward service.

  • Investor-smart, island-savvy.

  • Clear options. Confident moves.

  • Fast answers. Same-day alerts.

  • Luxury-level service at every price point.

  • Buy, sell, invest with confidence.

    Call-to-Action Examples:

  • Search Homes Now — see every Surf City/Topsail listing.

  • Get Same-Day Alerts — new listings that match your criteria.

  • Schedule a Call — 15-minute game plan for your goals.

  • Free Home Value — data-backed pricing for your property.

  • Investor Starter Kit — STR rules + cap-rate cheat sheet.

  • Grab the Buyer/Seller Checklist — clear steps from offer to close.

Brand Identity Journey - Moodboard & Brand Color Pallet Strategy

Synopsis of Brand Color Palette:

The Devin Carver Team Brand Color Strategy

Color Palette + Meanings

1. Deep Navy — #001489

  • Role: Primary brand; headers, buttons, nav

  • Represents: Trust, depth, Atlantic coast

  • Why: Premium feel; white-on-navy has excellent contrast for web/signageHex: #1D2D3A

    Message: Authority, trust, and coastal depth.
    Says: “You’re in steady hands.” Use for headers/CTAs/nav.

2. Seafoam — #6FC7BE

  • Role: Accent; icons, badges, links/hover, charts

  • Represents: Shoreline freshness, approachability

  • Why: Lifts the navy; use for fills/accents (not body text on white for AA)

  • Message: Fresh, welcoming, approachable.
    Says: “This is doable.” Use for highlights, badges, links.

3. Sand — #D9C9B4

  • Role: Section backgrounds, cards

  • Represents: Dunes, warmth, hospitality

  • Why: Soft contrast that warms the brand; Slate/Navy text remains readable

  • Message: Warmth, hospitality, sense of place.
    Says: “Local and human.” Use for soft section backgrounds/cards.

4. Dune — #8B8C8F

  • Role: Secondary text, form labels, dividers

  • Represents: Driftwood, stability

  • Why: Controls hierarchy without harsh black; great for UI chrome Sand5. Driftwood Taupe

  • Message: Stability and structure.
    Says: “Organized details.” Use for labels, dividers, secondary text.

5. Slate — #2E3B45

  • Role: Body text, icons, paragraphs

  • Represents: Bedrock, reliability

  • Why: Easier to read than pure black; passes WCAG on white and Sand

  • Message: Clarity and reliability.
    Says: “Here’s what matters.” Use for body text/icons.

6. White — #FFFFFF

  • Role: Core background, negative space

  • Represents: Clarity, simplicity

  • Why: Keeps layouts clean and upscale; maximizes contrast with Navy

  • Message: Simplicity and calm.
    Says: “No fluff—clear path.” Use as core background/negative space.

    *Pairings: White→Navy (CTA), Slate→White (body), Navy→Sand (subheads).

Primary Logo Option 1 w/ color variations show for use

Primary Logo Option 2 w/ color variations show for use

Primary Logo Option 3 w/ color variations show for use

Primary Logo Option 4 w/ color variations show for use

Primary Logo Option 5 w/ color variations show for use

THE DEVIN CARVER TEAM

“I move fast, explain every option in plain English, and guide you calmly from first showing to closing—local insight and investor-smart strategy so you can buy, sell, or invest at the coast with confidence.” - Devin Carver

Client Questions to Ponder

Overall Impression/ Specific Feedback on Logo

What was your first feeling/reaction when you saw the mock branding/logo options that you most like?

  1. Does the design feel aligned with your brand’s mission, values, and target audience?

  2. How do you feel about the overall shape, style, and layout of the logo?
    (Identify any preferences or concerns related to the structure.)

  3. Does the logo represent the personality of your brand (e.g., approachable, professional, innovative)?
    (Checks if the logo captures the brand's tone.)

  4. Are there any elements of the logo you love or dislike (symbol, font, icon, etc.)?
    (Gathers detailed insights about specific design elements.)

  5. Do you feel the logo is versatile enough for different applications (website, social media, print, etc.)?
    (Ensures functionality across various media.)

Color Palette Feedback

Do the colors resonate with the emotions or tone you want to convey (e.g., calm, energetic, luxurious)?
(Assesses if the color palette communicates the right message.)

  1. Are there any colors in the palette that you love or feel don’t work?
    (Helps refine your color scheme.)

  2. Do you feel the contrast between the colors works well for readability and visibility?
    (Checks practicality of the palette.)

Typography and Font Choices

How do you feel about the font(s) used in the branding/logo?
(Gathers feedback on typography.)

  1. Do you think the font style matches your brand’s voice (e.g., bold, classic, elegant)?
    (Ensures typography reflects the brand’s character.)

Additional Elements

Do you feel the branding and logo designs will appeal to your target audience?
(Validates the relevance to your market.)

  1. Are there any elements or design choices that feel off-brand to you? If so, what would you change?
    (Encourages suggestions for improvement.)

  2. How do you envision this design being used in your marketing materials or digital presence?
    (Assesses how well the design fits into your practical applications.)

Next Steps

Is there anything else you'd like to see explored or adjusted in the next iteration?

Devin,

What you have reviewed above is a solid branding starting point to be sure we are on the right track. Please thoroughly review the details and email me back a list of specific feedback regarding what you love, what you don’t like at all, and what you would like revised and refined. I expect to receive and perform multiple edits and reviews before we solidify a primary logo and color pallet before solidifying with the rest of the branding project which includes:

  • Primary logo

  • Secondary logo

  • Submark

  • Brand Icon

  • Fonts (Primary & Secondary)

  • Color Pallet (hex codes included)

  • Brand guidelines

  • png & vector (svg) image files delivered

If you’d like to set a phone call to discuss these mock ups before moving forward, I am happy to do that. Otherwise, a detailed feedback email is much appreciated. Once I receive your feedback and ensure we are moving in the correct direction, I will be able to move forward!

- Rachel Rowell

Email: rachel@rachelrowelldesignco.com